AUDIO & VISUAL

 

EVENT VIDEOS

A promotional video or promo video is a video used for the express purpose of promoting a specific marketing initiative, sale, or event. Promos are often similar in style and tone to a teaser video, where you grab your audience’s attention and draw them in to learn more. This video for a curbside cook-off event is an effective example.

PERSONAL VIDEOGRAPHY

There are many reasons why you may need event videography. Maybe you have a special occasion like a wedding, birthday, or anniversary party. Then again, maybe you need a commercial promotion filmed. No matter your reasons a professional videographer can provide you with high-quality event videography.

PROMOTIONAL VIDEO

Promo videos are great for attracting new visitors by building awareness online for upcoming events and promotions. If your viewers are new to your brand, a promo video can introduce them to your company by piquing their interest with your current promotion.

WHY SHOULD I USE PROMO VIDEOS?

The short answer? Because promotions work. Sometimes, all a future customer or prospective client needs is that extra push to take the leap and try out your product or service. Studies have even shown that certain promotions, like offering coupons or discounts, can lead to a rise in oxytocin levels, making people happier and more likely to buy.
You likely already know how well this works with limited-time discounts – creating a promo video for your events or promotions just helps get the word out in a form that your followers want to see. Customers actually prefer watching videos from the brands they follow, as it makes information easy to digest and remember.
Promo videos are a fun and effective way to convey information, especially time-sensitive information you need your audience to easily grasp and commit to memory. Think about all the advertisements you see during the lead up to holiday weekends from big brands promoting their own promotions. Or teaser trailers that perfectly capture the mood of a film and go viral, even with very little information about the actual plot.
In the same way, you can effectively use these videos to attract new customers and engage current visitors to come check you out – especially if you’re trying to get attendees for an event.

 

WHAT IS A PROMO VIDEO?

A promotional video or promo video is a video used for the express purpose of promoting a specific marketing initiative, sale, or event. Promos are often similar in style and tone to a teaser video, where you grab your audience’s attention and draw them in to learn more. This video for a curbside cook-off event is an effective example. 
Another example: You have an upcoming promotion for 50 percent off your lawn and garden furniture over Labor Day Weekend – so you create a simple promo video to highlight your offer, including the details and dates of the sale.
In both instances, you aren’t trying to sell a particular product like you are in a product video, or promoting your brand like you would with a brand video. Instead, your goal is to draw the viewer in to find out more – as a teaser trailer does for a movie!

 

WHEN SHOULD I USE A PROMO VIDEO?

Promo videos are great for attracting new visitors by building awareness online for upcoming events and promotions. If your viewers are new to your brand, a promo video can introduce them to your company by piquing their interest with your current promotion.
For those who do know your brand, you can also engage current and recurring visitors by drawing them back in and giving them another reason to consider doing business with your company.
Here’s a good example – say a potential client or customer is on your site and has been considering your product or service for a while now. By sharing a promo video with them for an upcoming promotion, you can provide additional value and one more reason for them to say yes.

 

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